How car tires drive deforestation

Rainforests are sacrificed to provide the rubber used in tires, even though alternatives exist. 70% of the global rubber harvest goes to the tire industry, which must now meet new supply chain rules approved by the European Parliament in April 2024. The rules are designed to ensure due diligence and corporate accountability. Once the law takes effect, manufacturers in the EU will need to show their tires do not contain natural rubber from deforested land. This certification process poses a problem for producers. Most natural rubber is produced in Asia. The supply chains from rubber farmers through various intermediaries to Europe have, however, been largely nontransparent to date. Companies are therefore exploring alternative materials and methods. In addition, discarded old tires could be retreaded, recycled, and put back on the market - instead of ending up on a landfill site. Is the industry having a genuine change of heart, or are these merely examples of greenwashing?