December 18, 2024
Netflix has signed a major deal with the NFL to exclusively stream two Christmas Day games, expanding the sport’s reach to over 190 countries. The partnership builds on Netflix's success with NFL docuseries and aims to attract a global audience, with Beyoncé performing at halftime. This move into live sports streaming could boost Netflix’s subscriber base, though it comes with risks, including potential technical issues. The deal aligns with the NFL’s broader international growth strategy, as it seeks to build a global fanbase through games played abroad. If successful, Netflix could reshape the future of sports broadcasting.