January 22, 2025
Netflix's stock surged after adding 19 million subscribers in Q4 of 2024, but the company faces challenges with recent price hikes. It raised costs for most plans in the U.S., Canada, Portugal, and Argentina, including its ad-supported tier. While its content remains strong, rising competition and pricing concerns could drive users away, especially with similar-priced services like Hulu and Max. Although price sensitivity among consumers is decreasing, Netflix must carefully balance its pricing with quality content to retain subscribers and stay competitive.
