Sneaker Wars: Adidas v Puma
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
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Season 1
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1
E1
A Rivalry Begins
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
Sep 24, 2025 -
2
E2
From the Courts to the Streets
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
Sep 24, 2025 -
3
E3
Win at All Costs
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
Sep 24, 2025
