The Toys That Made Us
The minds behind beloved toy franchises trace how each creation rose, reshaped popular culture, and sometimes lost its momentum. Across the series, you’ll hear about the big ideas, the business push, and the legacy left behind.
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Season 1
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1
E1
Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Dec 22, 2017 · 51m -
2
E2
Barbie
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
Dec 22, 2017 · 44m -
3
E3
He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
Dec 22, 2017 · 46m -
4
E4
G.I. Joe
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Dec 22, 2017 · 45m
